I create startups, or help them solve problemsFind out how I can help you
I am CoFounder (Product/UX) at this unique mobile dating app startup. We have iterated through multiple MVP and testing cycles and are currently pivoting based on in-depth data analysis and user feedback.
I was Head of Product & UX at this personal marketing app startup. In my 1st year I grew the user base from 20 to over 16,000, and we gained press coverage on over 150 sites including TechCrunch, Lifehacker, & The Wall Street Journal.
I product managed the redesign and simplification of GroupSpaces' feature set to launch "2.0", and the re-launch of a new set of premium features with a new pricing model.
GroupSpaces is now profitable.
A monthly cocktail kit subscription. Delivering premium ingredients, equipment and recipes straight to your door. Currently looking for investment and partnerships.
I founded and ran this portal website for student life in Oxford, UK alongside a student discount card product which was given to 22,000 students for free. The company was profitable 3 months after launch. (now offline)
A weekly Ultimate (frisbee) pickup game for Silicon Roundabout startup people and friends.
Runs approximately May-September and is now 4 years old!
enthuse.me aims to help you showcase your expertise. The product when I joined was focused on selecting social networks and embedding your content from those on your profile. The profile now offers semantic sections such as 'Current Projects', 'Press & Mentions' and 'Blog Posts' instead. User feedback on their first session is now far more likely to show understanding of the product's aims and purpose.
Usability tests showed 100% of users failed to see the 'Add section' menu on their first view of their profile. Mixpanel data showed only 48% of all new users added any sections to their profile. I removed the default profile sections, added a signpost indicating a user should click the menu button, and as a result, 69% of new users in the 2 weeks following the change added sections.
I designed the layout and wrote all content for the GroupSpaces.com tour and marketing pages. Individual pages were used for Google Adwords landing pages, so there was a strong emphasis on using certain keywords and covering a range of target verticals.
The full set of pages can be seen at http://groupspaces.com/tour/